I’m a social media strategist and digital marketing leader passionate about building brands through culture, storytelling, and innovation.

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As Social Media Director for the Detroit Pistons, I lead social strategy, content development, and audience growth across the Detroit Pistons, Motor City Cruise, and Detroit WNBA platforms. Since returning to the organization, I’ve led a complete transformation of our social brand and channel strategies, implementing a culture-first approach that modernizes how each brand connects with its audience. I also served as the original host of the Official Detroit Pistons Podcast.

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Before rejoining the Pistons, I worked at VMLY&R, where I led social and brand strategy for clients including Ford Motor Company, Progressive, Aperol, Espolòn Tequila, The Coca-Cola Company, and other global brands. While partnering with Ford, I played a key role in launching the Ford F-150 Lightning, contributing to the Twitter Best of Tweets 2021 award-winning campaign recognized for Best Campaign with an Electrifying Launch.

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Earlier in my career, I served as Social Media Manager for the Detroit Lions and began my journey with the Detroit Pistons as a Social Media Coordinator during the Palace Sports & Entertainment era. I earned a Bachelor of Science in Sport Management from the University of Michigan, and throughout my career I've focused on helping brands create meaningful connections by combining strategic thinking with creative execution.